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  • Très bonne synthèse, sujet très intéressant !

  • Bonne synthèse d'une partie de l'article de Ma et Sun (2021) disponible ici : https://www.researchgate.net/publication/343803080_Machine_learning...  

    (PDF) Machine learning and AI in marketing – Connecting computing power to human insights
    PDF | Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly transforming the business world, generating heightened...…
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